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Investment Guide
Precious Metals Investment Guide
A trusted guide by AU Bullion
1. Gold Is Everlasting Wealth
Gold has also long been considered one of history's most stable and reliable stores of wealth. For more than 5,000 years, societies all around the world—the Egyptians, Romans, and people alive today—have sought gold not only because it's a valuable, rare, and highly prized precious metal, but also because it's a stable place to hold your assets, a widely accepted medium of exchange, and a durable indicator of prosperity and economic security.
While paper money will always face inflation, economic declines, or central bank whims, gold has inherent worth. Fiat money will always continue to print, leading to eventual depreciation and loss of buying power. Gold, however, cannot be manufactured. Its rarity, coupled with global demand, is what supplies it with true staying power.
At AU Bullion, we champion the philosophy of measuring wealth in ounces, not dollars. Why? Because gold provides consistency over time. A hundred years ago, a single ounce of gold could buy you a finely tailored suit. Today, despite decades of economic shifts and currency fluctuations, that same ounce of gold can still buy you a high-quality suit. This kind of purchasing power stability is nearly impossible to find in any fiat currency.
Gold’s timeless value lies in its scarcity, durability, and universal recognition. It does not corrode, tarnish, or decay, and it is accepted across borders, cultures, and economic systems. In times of geopolitical unrest, economic downturns, or inflationary pressure, gold has consistently provided a safe haven for investors seeking to protect and preserve their hard-earned wealth.
Regardless of whether you are looking to hedge against economic uncertainty or to pass down generational wealth, gold has a certain quality of trust and confidence that paper money can’t compete with. It's not just a type of investment—it's a legacy. At AU Bullion, we work with you to establish and protect that legacy, ounce by ounce.
2. Why This Is a Strategic Time to Buy Gold
There are occasions when history aligns the stars and circumstances present once-in-a-lifetime investment opportunities—and today, all indicators are saying gold. We are in a time of economic uncertainty, inflation, and worldwide turmoil, which makes this a most strategic moment to include gold in your investment mix.
Low Interest Rates and Falling Returns on Traditional Investments
Conventional savings instruments such as bank accounts, GICs, and government bonds are currently
yielding historically low rates. Often, the interest on these investments falls short of keeping pace
with inflation. That leaves your money increasing on paper, but diminishing in real-world purchasing
power. Gold, by contrast, provides a tested and reliable alternative. It does not pay interest, but its
worth is not weakened by inflation or held down by central bankers. Rather, gold carries a long history
of protecting wealth when paper assets fall short.
Surging Price Levels and Loss of Purchasing Power
From groceries to gas to living costs, the cost of living just keeps on climbing. As inflation
diminishes your dollars' buying power, gold holds firm. Gold, historically, has always served as a
reliable inflation hedge. As fiat money declines in value, gold's price frequently remains firm or
rises. As a protection mechanism for investors who desire long-term purchasing power, gold's a wise
choice, but above all, it's mandatory.
Global Uncertainty and Geopolitical Risk
From global conflicts and changing political allegiances to supply chain disruptions and economic
uncertainty, today's world is anything but stable. When things are unstable, investors in every corner
of the globe look to gold as a safe haven asset—one that shines when stocks, currencies, and other
assets decline. Because gold carries no counterparty risk and isn't associated with the success or
failure of one government or institution, it's a highly valuable asset to own when things are unstable.
Currency Devaluation and Excessive Money Printing
In recent years, we’ve seen unprecedented levels of money printing by central banks in both the United
States and Canada. While these efforts may temporarily stimulate the economy, they also dilute the value
of existing currency. As more dollars and Canadian dollars are pumped into circulation, each unit of
currency becomes less valuable. Gold, by contrast, cannot be printed or artificially inflated. Its
scarcity and intrinsic value help safeguard your wealth from the long-term effects of currency
devaluation.
The Bottom Line: Gold is not just a financial hedge, but it also provides peace of mind. It's one of the few assets that have always fared well in economic downturns, in politically unstable periods, and in cases of inflationary spikes. AU Bullion believes that this is a highly opportune time for individuals to insure their future financially with gold. If you are an experienced investor or are just beginning to diversify your holdings, there's never a more opportune time than now to consider gold as a long-term strategic holding. Take control of your wealth. Preserve your purchasing power. And invest in the asset that has protected value for centuries—invest in gold.
3. The Growing Case for Silver
While gold often takes center stage when thinking about precious metals, silver is quietly building a strong argument of its own—and savvy investors are taking notice. In today's economic environment, silver is not some afterthought or gold replacement but a dynamic investment in its own right that possesses a unique combination of affordability, usability, and growth potential.
An Undervalued Opportunity
One of the most convincing reasons to invest in silver right now can be found in history's
gold-to-silver ratio—a comparison that gauges gold's price to silver's price. Recently, this ratio has
touched all-time high extremes, levels that have few counterparts in recent history. This indicates that
silver has tremendous potential to surge, relative to gold, because it's currently undervalued by a
great deal. When this ratio has topped out throughout history, silver has often bounced back strong as
markets rebalance.
Increasing Industrial Demand
Silver isn’t merely a precious metal—it's a necessary industrial metal. It's a key component in a vast
number of high-tech and clean technologies. From solar panels and electric cars to medical equipment,
semiconductors, and energy storage batteries, silver runs through the veins of innovation. As the planet
moves towards clean energy and high-tech electronics, silver demand will soar. Investors are already
looking at silver not only as a store of value but also as a bet on future industrial growth.
A Shrinking Supply Picture
While there's increased demand, world supplies of silver are strained. Mining production has suffered in
recent years, with fewer new discovery sites and diminished production yields in current operations. As
a matter of fact, world reserves of silver are consumed faster than they are replaced—this increasing
deficit between supplies and demand places yet another premium on silver as a worthwhile investment.
Shortage, after all, is one of the very reasons that spark long-term price gains in any commodity.
A Low Barrier of Entry for Investors
Whereas gold, which can seem unaffordable to some novice investors, comes at a much lower cost of entry
when purchasing silver. It's perfect for someone who's just starting to develop their portfolio or who
wants to diversify without a high initial price tag. If you're buying a few ounces here and there or
buying monster boxes, silver helps you invest in the precious metals market with lower barriers to entry
and potential outsized returns.
Silver Is More Than Sidekick Material. It's high time to consider silver as more than gold's "little brother." It's a strategic investment commodity in its own right—one that packs a tremendous combination of low cost, everyday practical application, and price potential. For investors looking to diversify, hedge inflation, or ride the green technology boom, silver is a compelling proposition. Never has there been a better case for silver than there is today. You want government-minted silver coins, privately refined bars, or bigger bulk investments? AU Bullion will guide your path towards a brighter future that shines like the metal itself.
4. Forms of Gold and Silver Bullion and Prices
Here at AU Bullion, we offer precious metal products that will appeal to all investors, whether you are purchasing for the first time or are a seasoned collector. If you are seeking genuine government-minted coinage or high-percentage bullion bars, look no further than here at AU Bullion.
Our inventory contains classic circulated coinage, including Canadian Maple Leaf, American Silver and Gold Eagle, and British Britannia. Produced by government mints, they are widely recognized, freely tradable, and perfect for investment and coin collecting.
Bars in gold, silver, and platinum also have different weight categories, ranging anywhere between 1 gram and 1 kilogram. Lower premiums above spot price are offered on bullion bars, which are suitable for mass investments and long-term preservation of wealth.
Privately struck, beautiful, and some have unique images. Rounds are high in purity but not legal tender. These are appealing to investors and collectors who are looking for extra personality.
Prices of bullion have two elements:
- Spot Price: Current market price of the precious metal.
- Premium: It is that extra cost that goes towards minting, production, and distribution.
Transparency in pricing is important to us at AU Bullion. All of our products have current spot rates, plus some of the lowest premiums in all of North America. You'll never find charges that are sneaked in, just honest, fair value. If you're stacking bars, collecting coins, or investing through jewelry, AU Bullion makes building your portfolio a matter of confidence and clarity.
5. Privacy, Security & Storage Solutions
In investing in precious metals, protection and confidentiality are equally valuable as the precious metals themselves. AU Bullion recognizes that your wealth is personal and will take that extra step in ensuring your investments are protected, secured, and kept discreet.
Discreet, Fully Insured Shipping
Each order ships with your confidentiality in mind. We ship in unmarked, plain boxes that have no
description of what's contained within, and all packages are completely insured until the time you sign
for delivery. This guarantees peace of mind from when your order ships out of our facility to when it's
delivered right to your front door.
Secure Storage Vaults Facility
Alternatively, for investors who do not want to maintain their metals at their location, there are
professional vaulting services offered across multiple facilities across North America. State-of-the-art
security, climate-controlled storage, and insured assets are all offered through one of our trusted
storage partners, ideal for investors who desire long-term peace of mind.
Strict Data Privacy Standards
Your individual information is never sold or shared. We strictly follow data protection procedures and
comply strictly with all legally binding standards of privacy so that your information will always stay
safe. During ordering, account setup, or delivery of your items, your confidentiality will always be
maintained at all times.
Instructions for Storage in Home or Vault
Keeping your metals at your location or a secured facility, AU Bullion offers professional guidance on
best methods for securing your investment in your residence, including home safes and insurance
recommendations, to choosing just the right vaulting service. Your metals, your choice—we are here to
protect all of them.
6. How to Buy at AU Bullion
Here at AU Bullion, buying precious metals has become easy, secure, and entirely transparent, whether this is your first time, or if you are a seasoned investor.
Browse Our Website: Explore our wide selection of gold, silver, and platinum products. View live pricing and real-time availability directly on our website, 24/7.
Lock in Your Order: After all your ordering decisions have been made, you can have your price locked in by checking out online or by calling us directly. By doing that, you guarantee that you have the price current at your order time regardless of changes in the marketplace.
Choose Your Way to Pay: We are flexible when it comes to payment methods, including Interac e-Transfer, Wire Transfer, Cryptocurrency, and Cash (in-store)--so you can choose what's most convenient for you.
Fast Shipping or Easy Pick-Up: Your product will ship within 1–3 business days, or pickup at one of our retail stores. We work to make delivery or pickup simple and convenient.
Fully Insured & Tracked: Your entire order will be fully insured and tracked to safeguard your investment, which arrives discreetly and safely.
Have a question or need assistance placing an order?
Our knowledgeable and friendly customer service staff are available to walk you through each part of the
process. Your protection and satisfaction are AU Bullion's highest concern.
7. Next Steps & Getting Started
Ready to make your first purchase towards holding physical gold and silver? AU Bullion makes it easy to get started—whether it's your first time buying precious metals or expanding upon an already existing portfolio.
Open a Free Account: Open your account to monitor live prices, see product listings, and begin developing your customized portfolio. It's easy, convenient, and totally free.
Receive Price Alerts: Keep updated with current price alerts and notifications regarding special deals, flash sales, and one-day specials—so that you never miss when to purchase at just the right time.
Visit Us In-Store: Do you want to shop in person? Come visit one of our stores to see what we have, speak to one of our staff, and feel our products yourself.
Contact Our Experts: Our knowledgeable staff is here to provide personalized guidance based on your budget, goals, and investment preferences—whether you're buying a single coin or diversifying across bars and bullion.
As AU Bullion, we are more than just a bullion dealer–we are your investment partner in genuine, physical wealth. Take your next step with us.
8. About AU Bullion
Here at AU Bullion, we are pleased to be one of Canada's most trusted and competitively priced precious metal dealers. With a stellar reputation founded on transparency, integrity, and value, we enable Canadians nationwide to invest confidently in physical gold, silver, and platinum.
By becoming an Authorized Royal Canadian Mint Bullion DNA Dealer, we ensure that each coin sold is genuine and pure—a guarantee that opens doors for clients to only government-certified, high-quality bullion. When purchasing one coin or constructing a diversified portfolio, we strive to provide unbeatable pricing and top-tier service.
We operate physical locations in both Toronto and Vancouver, serving clients nationwide with:
- A vast range of gold and silver coins, bars, and collectible items
- A competitive buyback program—we offer top dollar for your bullion
- No order minimums, making it easy for beginners and seasoned investors alike
- Safe, insured transactions for online and in-store buying
Here at AU Bullion, we believe that ownership of physical precious metals is more than just an investment—it's a strategy for protecting your wealth and a way towards attaining economic freedom in uncertain economic times.
No matter your motivation to hedge against inflation, to diversify beyond digital assets, or to just hold value in physical form, AU Bullion's here to enable your intelligent, well-informed decisions—with integrity, knowledge, and uncompromised customer service. Our purpose is straightforward: enabling Canadians to create and hold genuine wealth in gold, silver, and platinum—one ounce at a time.
Shop Now
Invest in Gold
An array of bullion products in various weight options, tailored to the needs of all
investors.
Invest in Silver
Diversify your investment portfolio with an affordable investment.
Invest in Platinum
One of the rarest precious metals in the world, all in a unique investment option.