Hi,
Go ask someone who owns tangible gold or precious metals, and you’ll hear this time and time again: “It just feels different.” Not “It’s different and therefore necessarily better,” or “It’s more interesting than stocks and crypto, therefore more appealing.” No, it’s different, plain and simple, and this same feeling is what causes people to hold onto their precious metals when they never thought they would.
You Can Actually Hold It
All investments are on the screen. Shares, ETFs, and bonds are nothing but figures that fluctuate. They have nothing to do with physicals. Bullion is the other side. It can be touched and weighed. What it is can be known precisely.
This physical presence of a commodity represents a tangible ownership that cannot be imitated. It never involves any login process, password, or software app. It operates whether markets are peaceful or turbulent.
There’s No ‘Story’ You Have to Believe In
Investments involve a degree of faith – faith in management, earnings, market sentiment, or technology adoption. There is no story to explain the value for gold.
Gold and silver are trusted for thousands of years because of their rarity, durability, and universal acceptance. However, owning bullion always has the added advantage of providing “peace of mind.” In turbulent markets, the one asset that always keeps a low profile in one’s portfolio is bullion. It is not something that should be traded on a day-to-day basis.
This also means that prices are checked less often by investors once they have invested in the actual metal. This could be because the end goal of such an investment may not be to make money in the short term, but to gain stability.
It Changes How You Think About Money
You see the world through different eyes when you actually have the gold versus if you’re saying, “What happens if the dollar changes?” Owning gold changes your perspective. It’s not dollars anymore, but it’s ounces of gold.
You’re no longer concerned about the dollar values because, in some cases, bullion is a financial anchor, a thing that remains fixed while everything else moves around it.
It Feels Personal
Unlike most investment options out there, bullion is often something people wish to bequeath. It does not come as a surprise when people hear investors discussing the strategic investment of gold or silver. This is a rare experience in contemporary investment.
Many buyers at AU Bullion comment the same thing after the first purchase: “I didn’t expect it to feel like this.” Because bullion is not simply an investment you own, it’s an experience that you have.
