While gold often comes to mind when individuals consider investing in precious metals, the investment spotlight has increasingly been thrown in the direction of silver in recent times. While gold has traditionally been regarded as a stable store of value, silver is now being recognized as an asset with high-growth potential. It is our belief at AU Bullion that the time for serious consideration
of investment in silver is now, and here is why.

1. Silver Has Both Industrial and Investment Demand

Whereas gold is mainly kept as an asset, silver is extensively used in industrial purposes—ranging from solar panels and electric vehicles to electronics and medical technology. With the world moving towards clean energy and high-technology advancement, demand for silver is projected to skyrocket.

That combination—industrial use + investment demand—works in favor of silver in uncertain markets. Both requirements are filled when industrial production is buoyant and investors want safe havens.

2. Silver is Underpriced in Relation to Gold

The gold-to-silver ratio is widely used as an indicator of relative value among investors. It traditionally averages about 50:1, however, in recent times it has stayed much closer to 80:1, occasionally in excess of 80:1. What that indicates is that it now costs over 80 ounces of silver equivalent in value to one ounce of gold.

Experts feel that the ratio will normalize in the near term, and the price for silver relative to gold will increase.

This is an attractive window for smart investors, who can purchase the metal now while it is still relatively cheap.

3. Lower Barrier to Entry

For new investors in the bullion investment market, the entry point is much lower for silver than it is for gold. Investors can begin building an efficient portfolio for affordable prices with such offerings as 1 oz Silver Maple Leaf Coins, as well as 10 oz Silver Bars.

And with AU Bullion’s competitive prices on silver items, you can derive even greater value for your investment.

4. Growing Central Bank and Institution Interest

Whereas gold is still the favorite among central banks, institutional demand for silver has quietly, albeit noticeably, risen. As the world puts its emphasis on green energy and green infrastructure, many experts perceive that silver may experience an institutional build-up, adding fuel toward its sustained, long-term appreciation.

5. Silver Bullion is Simple to Purchase, Sell, and Store

Similar to gold, there is a wide array of forms for silver bullion, such as coins, bars, and rounds.
AU Bullion provides an extensive array of silver bullion products, all of which can be bought online or in-store. Whether you purchase a Monster Box of Maples or some 1 oz rounds, silver is convenient to store, very liquid, and universally accepted.

Are You Prepared to Invest in Silver?

With the special combination of affordability, industrial demand, and potential for appreciation, many investors feel that the metal could beat out gold in the years ahead. At AU Bullion, we stock the best quality silver bullion from reputable mints worldwide—the Royal Canadian Mint, Asahi Refining, and others. Stop by our locations in Brampton or Vancouver.

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Speak with our staff in real-time and get the latest prices. Whether you’re an old hand at investing or just getting into it, silver could be the best decision you make all year.