Akshaya Tritiya

For millions of people in India and worldwide, Akshaya Tritiya isn’t a random date on the calendar — but one of the most important and auspicious occasions for prosperity, riches, and new starts in life. Among a multitude of traditions that are being celebrated on this day, purchasing gold ranks high as a strong, old, and loved ritual.

We at AU Bullion understand that there’s an ageless affinity between Indian culture and gold, particularly during special occasions such as Akshaya Tritiya. Here’s a closer examination of why gold buying spikes on this day, along with how you can be a part of this special ritual.

The Significance of Akshaya Tritiya:

Akshay Tritiya falls during April or May and is ushered in on the third of the bright half of the Hindu month Vaisakha. Akshay means “eternal” or “never decreasing” in Sanskrit, while Tritiya means the “third.”

Hindus and Jains are of the belief that actions on this day are said to usher in limitless success and prosperity. It is a day when energy considered positive is said to be at its strongest, a time when you should preferably start undertakings, invest, and obtain commodities like gold, which represents richness and protection.

Why Gold?

Gold has been a revered Indian cultural symbol for centuries. It isn’t merely a luxurious metal — it represents:

• Wealth and prosperity
• God’s favor
• Security in the future

Gold purchases on Akshaya Tritiya are said to bring in eternal prosperity into a person’s life. As Akshaya Tritiya has tie-up with never-ending wealth, investments during Akshaya Tritiya are said to increase manifold in years to come.

Furthermore, gold’s inherent value coupled with its function as a hedge during inflation, renders it a shrewd financial move — a mix of heritage coupled with smart investing.

How Indians Celebrate

Families throng to jewellery outlets or bullion traders during Akshaya Tritiya to buy gold coins, bullion bars, or gorgeous jewellery pieces. Gold is also gifted by people to near and dear ones to shower them with prosperity and luck.

Some of these include:

• Gold coins bearing religious inscriptions such as Goddess Lakshmi or Lord Ganesha
• Investment bars of gold
• Gold jewelry such as rings, bangles, and chains

Recently, the practice has been further modernized, many purchasing gold from reputable sellers over the internet — a union of old customs with new technology.

Celebrate Akshaya Tritiya with AU Bullion

We celebrate the spirit of Akshaya Tritiya by providing a vast array of top-grade gold bullion products. If you are looking to buy a 1-gram gold bullion as a ceremonial beginning or are investing in multiple larger bars and coins to secure your financial future, we are committed to assisting you to find what you’re looking for. We have among the most competitive rates and a genuine choice that has been trusted by investors right across North America. Celebrate tradition, prosperity, and security this Akshaya Tritiya, with AU Bullion, and embark on a legacy of wealth that endures for centuries.