Gold is an incredible purchase, gift, and investment. Aside from the luxury and benefits of purchasing gold, another great reason to purchase gold is for Lunar New Year! This holiday honours and celebrates the beginning of a new year according to the lunar calendar. The celebration is to celebrate the arrival of spring, hoping to bring luck and prosperity into the new year.  Lunar New Year is the most important holiday in China and is celebrated in countries all around the world. Lunar New Year is the largest celebration in China, and gold is a common purchase as a gift or an investment during this holiday. 

China is one of the world’s top gold-consuming countries, following India. Purchasing gold is a well-known tradition practiced during Lunar New Year in China. It is said to bring good luck, fortune, wealth, and prosperity. Red is a common colour in Chinese culture, as it symbolizes many things including fire, good fortune, and joy. During Lunar New Year, both red and gold are two common symbols used to spread good fortune and prosperity. 

More specifically, gold has been seen as a symbol of good luck and fortune throughout Chinese history. A large factor in this belief relates back to China’s history. Gold itself represented the supremacy of the emperors. In addition to the physical value and beliefs gold holds, consumers also tend to have an emotional attachment to gold. Gift-giving is another well-practiced tradition during the Lunar New year. Gifts are often given in the form of money or gold, in red envelopes with gold designs on them. 

With all the excitement during Lunar New Year, the new year season is one of the best times to purchase gold. As China is already the second-largest gold-consuming country in the world, the most gold is purchased during the Lunar New Year. Annually, China imports over 800 tons of gold, the majority of which are purchased during the Lunar New Year. 

If you are looking to purchase gold for yourself or for loved ones for Lunar New Year 2022 then you are at the right place. We have a great selection of Lunar New Year coins and bars for you to choose from. We have some amazing 1 Oz Tiger bars, and various Tiger coins.