Gold’s Importance During Diwali


Diwali is without a doubt one of the world’s largest festivals, celebrated by millions of people all around the world. This five-day festival is celebrated mainly in Hinduism, Sikhism, Jainism, and Newar Buddhism. Families and friends participate in this festival of lights to celebrate the triumph of good over evil and light over darkness. One of Diwali’s most popular gift-giving traditions is to gift precious metals, especially gold. As a matter of fact, Diwali is the most popular time of the year to purchase precious metals in India. India has surpassed China as the world’s largest gold-jewellery consuming country. 

Gold has been incredibly important to Indian traditions and culture. The countries association with gold has been deeply rooted in its religion, culture, tradition, and mythology. Gold is said to bring good luck, well-wishes, and prosperity. When looking into the religious aspects, many believe the Goddess of wealth, Goddess Lakshmi, embodies the gold. Many consider Diwali an auspicious time to invest in gold and other precious metals. Aside from seeing gold as an investment, the precious metal is remarkably symbolic to this culture.

An ancient legend in Indian mythology is the story of a young King whose life was saved with the gorgeous precious metal on Dhanteras. The king was predicted to die on the fourth night of his marriage. To save his life, his wife laid several stunning precious metals, especially gold by the king’s door. When the night of his predicted death came, the serpent that was said to kill him was so astonished by the breathtaking jewellery and ornaments, that it left silently without taking the king’s life. Many purchase precious metals on this day because they believe it ensures good luck. 

In addition to the historical and religious context of gold’s importance during Diwali, the precious metal itself is an incredibly reliable and efficient investment as well. Purchasing gold for yourself or a loved one during Diwali can be a very wise and financially beneficial decision. When taking all of this value, tradition, culture, mythology, and history into consideration, Gold will always be very important during Diwali

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