Why do Indian people purchase gold during Dhanteras?


Dhanteras is a magical time of the year which marks the first day of the largest festival in India, Diwali. This five-day celebration essentially celebrates the victory of light over darkness and good over evil. Dhanteras is celebrated by millions of people worldwide, especially by Hindus. The term Dhanteras breaks down into two main words, “dhan” which means wealth, and “teras” which means the thirteenth day. 

Purchasing gold on Dhanteras is considered one of its most important traditions. Gold ornaments, jewellery, and accessories have been a significant part of Indian tradition throughout history. It is believed to bring good luck and signify wealth and fortune. From a more traditional perspective, many believe gold embodies the Goddess Lakshmi, the Goddess of wealth. 

As an investment, gold is the world’s most popular precious metal. Furthermore, Insta has surpassed China as the world’s largest importer of gold. Without a doubt, Dhanteras is one of the most popular times to invest in gold. As a matter of fact, this time of the year is one of gold’s annual peak in sales.

Gold’s History with Dhanteras

The tradition of purchasing precious metals, especially gold, during Dhanteras began with an old legend. This is the tale of a young king named Hima. Unfortunately for this king, it was predicted that his life would be cut short on the fourth day of his marriage. Luckily, his wife’s quick thinking saved his life. She placed several stunning gold ornaments and jewellery by the kings front door the night of his predicted death. When the lord Yama arrived in the form of a serpent, he was absolutely stunned by the gold. After being charmed by the gold, the snake left without causing any harm, and the king’s life was saved.

Gold has saved the life of this young king and has since been seen as a symbol of luck, prosperity, and abundance. It is tradition to purchase gold and silver in all forms, especially ornaments, coins, or bars during Dhanteras. 

When looking to purchase your precious metals during this Dhanteras, invest with us here at AU Bullion! We offer the lowest premiums, best rates, and amazing deals.