Why is Gold loved in Indian Culture?


Gold has undoubtedly been a significant staple in Indian culture for as long as we can remember. Since the discovery of gold, it has been integrated into our society in a variety of forms however, gold has significant importance in Indian culture. As a matter of fact, India is the world’s largest gold consumer and gold jewellery consumer. Aside from its beauty and value, why is gold so important in Indian traditions and culture?

Without a doubt, gold, a symbol of wealth, has a lot more to it aside from its value. Gold is very symbolic and is seen as “auspicious”, meaning its seen as a promising symbol of good luck and prosperity. Investors love gold because as an asset, it works as a safe haven, protecting and preserving their wealth. Ever since its integration into our society, gold has always been seen as a status symbol, signifying wealth, prosperity, and success. 

Additionally, gold holds a sentimental value to families, friends, and loved ones. Gold has always been a popular gift for special events such as birthdays, anniversaries, etc. Gold is most popular during traditional festivals in India, such as Dhanteras and Diwali. Apart from the symbolism and superstitions, gold’s popularity as a gift during Dhanteras and Diwali comes from an ancient myth. When a young king was said to perish from a snake bite on the fourth night of his marriage, his wife saved his life using gold. On the night of his predicted death, his wife placed several beautiful gold ornaments by the king’s door as he slept. When the serpent came, it was so astonished by the stunning gold ornaments, it left silently without causing any harm. The tale of this young king who was saved by gold brings a tremendous amount of symbolism, meaning, and superstitions to Indian traditions. Additionally, gold is believed to be the symbol of the Hindu Goddess Lakshmi, the goddess of wealth, fortune, power, beauty, and prosperity.

As an investment, gold has consistently proved itself as an efficient and reliable asset. The metal has consistently increased in value and protected investors’ wealth through market crashes, inflations, and more. Adding gold to your investment portfolios is an effective way to diversify your portfolio to avoid massive losses and risks. Whether you’re looking at it from a cultural, traditional, or economical point of view, gold deserves all of the love it gets.