7 Reasons Why People Buy Gold During Dhanteras

Dhanteras is a huge Hindu festival that marks the beginning of the five-day Diwali festivities and is celebrated two days before Diwali. The word “Dhanteras” is derived from “Dhan,” meaning wealth, and “Teras,” meaning the thirteenth day, as it falls on the thirteenth lunar day of Krishna Paksha in the Hindu calendar. During Dhanteras, purchasing gold is considered to be highly auspicious. Here’s why:


  1. Symbol of Prosperity: In Hindu culture, people buy gold during Dhanteras as a sign of welcoming prosperity into their homes and lives. This is because gold is not just a precious metal; it’s a symbol of wealth and prosperity. 
  2. Worship of Goddess Lakshmi: Dhanteras is dedicated to the worship of Goddess Lakshmi, the deity of wealth and prosperity. Buying gold is seen as an offering to the Goddess, pleasing her and seeking her blessings for continued well-being and success.
  3. Historical Significance: There are several legends associated with Dhanteras, such as the story of King Hima and the legend of Dhanvantari, the physician of the Gods. These stories often revolve around themes of wealth, health, and protection. Purchasing gold is seen as a ritual that ties back to these themes.
  4. Investment Purpose: In addition to religious beliefs, gold has always been considered a good investment. Year over year we have seen its value appreciate over time, making it a secure asset. People buy gold as a form of savings or investment, especially on this day when it is considered auspicious to do so.
  5. Tradition and Cultural Practices: Over time, buying gold on Dhanteras has become a tradition. Families come together and celebrate the day by shopping for gold jewelry or coins. It becomes a family event that binds generations and reinforces cultural values.
  6. Special Offers: During Dhanteras, AU Bullion always offers some special promotions on Gold and Silver. This encourages more people to buy gold on this day. The attractive deals make it a favorable time for people to make significant gold purchases.
  7. Psychological Factor: The belief that purchasing gold on Dhanteras will bring good luck and prosperity is deeply ingrained in the minds of many. This psychological factor drives people to invest in gold on this specific day, adhering to a belief that has been passed down through generations.

Buying Gold during Dhanteras is deeply rooted in Hindu tradition, cultural beliefs, and economic factors. Whether it’s the divine blessings of Goddess Lakshmi or the earthly allure of a wise investment, the tradition of buying gold on Dhanteras continues to thrive in the modern age.
Be sure to check out AU Bullion’s Diwali page for special offerings and be sure to visit our offices in Brampton and Vancouver to get your Gold Coins and Gold bars for Diwali. Happy Diwali!