Gold & Diwali: Everything You Need to Know


About Gold & Diwali

Diwali had been the most important festival of the Hindu community since 2,500 years ago. It is celebrated all around the world but a high prestige to this festival is provided in India. Hindus celebrate this festival in October and November and perform many rituals.


According to the Hindu calendar, the Diwali festival will start between the middle of October and the middle of November. Diwali is a festival of light and several myths are connected with the beginning of this event. Diwali is celebrated as a commemoration of the return of Prince Rama of Ayodhya his wife Sita and his brother Lakshman after facing deportee 14 years. Similar perceptions are prevailing in north Indians.

However, according to South Indians, Diwali is celebrated in the honor of Lord Krishna over the demon king Narakasura. This battle was to rescue 16,000 women from the custody of Narakasura.

In Western India, it is believed that Diwali is celebrated in response to Vishnu’s banishment of king Bali, who was becoming a threat to gods in the underworld.

Similarly, Sikhs, Jains, and Buddhists have their unique perceptions about the festival of Diwali. For instance, Sikhs believe Diwali is a commemoration of the release of Guru Hargobind from the imprisonment of Mughal emperor Jahangir in the 17th century. Jains believe Diwali is the day when Lord Mahavira reached nirvana. According to Buddhists, Diwali is the day of celebration when Hindu Emperor Ashoka accepted the religion of Buddhism.

Use of Gold in Indian Culture

In Indian culture, Gold has special position for centuries and is a standard of social status in the community of Hindus. The legends of Indian culture are transcending Diwali tapping into different aspects of the society like religion, family, and social status. This is the reason, India is the second largest importer of Gold in the world.

Drivers of Gold Penetration into Indian Culture

Religious factors

Gold is used in religious festivals as the most important component in Indian culture. Hindus, Sikhs, Jainists, and Christians all give a special position to Gold in their religious celebrations. There are many religious celebrations in Indian society in which Gold is given as a gift.


Gold is present in households and different forms as it passes through generations. It is a common trend in society that mothers give their jewelry to their daughters at their weddings. It is the most popular way of storing their wealth within the families.


Indian communities used to offer gold as a gift to their relatives, friends, and family members. Giving a gold gift in Indian society is believed as the purity of love and sincerity for the concerned person. The exchange of gold gifts often takes place at births and birthdays even in the impoverished sects of the community.

Symbol of Social Status

Having gold is a status quo in Indian society. The gold owner holds a particular position in the Indian Society with more than 2.2billion population.

Invest in Gold This Diwali

For a couple of years, the Diwali gifts have converted into heavy investments like Gold and jewels, etc. Gold coins and bullion are an excellent opportunity for the Indian people.

Gold holds spiritual connectivity in the Indian culture but there is no evidence of a hedge to inflated and flailing economies. The high volatility of the international market has never changed the Indian trend of buying gold.

Therefore, Hindus celebrate Diwali and purchase gold as a necessary thing to perform their religious traditions as a good investment.

Where to Buy Gold for Diwali

You can purchase all your Gold for Diwali here at Au Bullion! Visit our Gold page to view the wide range of Gold products we have to offer. No matter the size, we have got something for everybody! In addition to purchasing Gold online, you can also visit our Brampton and our Vancouver offices.